What does personalization strategy look like over 2-3 years? What considerations of data decay, stage of customer journey, empathy and ethics should be taken into account?
Journey orchestration techniques and platforms, with special guest speaker Tony Byrne of Real Story Group
2018 Proceedings (Fall)
Typical staffing models for personalization
Personalization trends to watch
Changing consumer expectations around personalization
2018 Proceedings (Spring)
Failures of the hype cycle
Trend predictions for 2018
Personalization quadrant model
The challenge of knowing where to put effort
The challenge of measuring impact
Our inaugural event took place in Boston, MA on Friday September 29, 2017.
We’ll heard about the most interesting challenges they’re facing and unique approaches they’re taking. We also established rules of engagement and design the most effective group dynamics going forward.
Our Rules of Engagement
We may issue an NDA covering private info about our firms and our clients
Honor system regarding publishing and credit means we obtain permission to directly quote any statement made in the meetings and always give appropriate credit in publications
If a member makes it clear they are working on specific topic and heading towards some visible work on it, and they introduce it to the group, they get priority on publishing. Once published, other members may link to it giving appropriate credit