Thought Leadership

Connected Experiences: Scoring Big Wins with Bite-Sized IA

Colin Eagan & Jeffrey MacIntyre | Information Architecture Conference | March 30, 2023

Experience debt never sleeps. As our digital ecosystems grow ever more complex, the ensuing content sprawl pays IAs no favors. And yet, data-driven designs—from notifications to recommendations—can start small, and even stay small, while delivering powerful results. This talk will highlight: A personalization model showing the base parameters (ingredients) required of every automated or personalized interaction (recipe)The zone-targeting method of isolating small “precincts” of your digital experience’s

Opportunities And Outcomes From Personalizing Content

Kevin Nichols | Let’s Talk Personalization | March 15, 2023

Join us for a conversation with Joe Hilger, COO of Enterprise Knowledge, about the impacts of personalized content in various business use cases. Hilger addresses best practices when first implementing a personalization content strategy and explores how to harness the power of personalization through a proof of concept (PoC) strategy. This discussion covers how to scale and extend proof-of-concept work across multiple use cases, develop the capabilities needed to personalize content experiences, and understand knowledge graphs’ role in scaling personalization efforts.

Embedding omnichannel practices in the enterprise

Cruce Saunders | Utterly Content | Feb 28, 2023

Most of us love the idea of consistency, shared standards, and user-centric approaches, but actually putting them into practice is not trivial. It requires a balance of content strategy, operations, and technical understanding, as well as an ability to build and manage a change plan

Let’s Talk Personalization: Personalization for B2B

Kevin Nichols | Let’s Talk Personalization | Feb 1, 2023

For years, retailers and organizations within the Business-to-Consumer (B2C) space have leveraged personalization to target audiences with more relevant content. In the Business-to-Business (B2B) space, businesses are only beginning to recognize the value personalization offers their customer engagement with the brand, revenue, and content experiences. But B2B personalization differs from B2C personalization. In the B2B context, personalization strategy should consider the role of the person targeted, that person’s background, and the motivation the person brings to the job.

CDPs and a First-Party Data Strategy

Jaina Baumgartner | The Agile Brand Podcast | January 23, 2023

In a special episode brought to you by RDA and Sitecore, we’re going to talk about how companies can use CDPs to successfully implement a first-party data strategy and better serve their customers and the business.

The Importance of Intelligent Search in the Mobile Banking Experience

Jaina Baumgartner | Coveo Blog | Dec 13, 2022

Consumers want answers to their questions, and for someone to help them, even when mobile banking. This is where intelligent search comes in.

Personalization Pyramid: A Framework for Designing with User Data

Colin Eagan & Jeffrey MacIntyre | A List Apart | Dec 08, 2022

As a UX professional in today’s data-driven landscape, it’s increasingly likely that you’ve been asked to design a personalized digital experience, whether it’s a public website, user portal, or native application. Yet while there continues to be no shortage of marketing hype around personalization platforms, we still have very few standardized approaches for implementing personalized UX.

Personalization Pyramid: A Framework for Designing with User Data

How Sitecore’s Roadmap Aligns with Consumer Healthcare

John Berndt | Valtech Blog | October 26, 2022

Sitecore has long been a leader in reliable digital tools and strategies. In recent years, the world-renowned platform has invested in changes and innovations to better cater to the healthcare industry and its consumers.

How Sitecore features and roadmap align with the needs of consumer healthcare

John Berndt | Sitecore Symposium | October 19th, 2022

Sitecore and healthcare expert John Berndt of Valtech Health will contextualize the Sitecore product roadmap’s features as it relates to the future of consumer healthcare marketing from experience and master data management to CDP, personalization, headless, and more. John will be joined by special guests to align these capabilities with the reality of modern healthcare.

Should Marketing Leave Martech Management to IT?

Lars Petersen | CMS Wire | September 22, 2022

The reality is some tasks will be IT, and some will be marketing when it comes to martech management. How should they work together Selecting, implementing and managing martech solutions invariably involves a tug of war between marketers and IT, two teams that inherently fall on opposing sides. Marketers clamor for tools with which they can create digital experiences and effectively engage with consumers at scale, whereas developers seek adaptability, connectivity and the freedom to pick the tools for the technology stack.

Balancing Global & Local Content for Personalization

Kevin Nichols | Let’s Talk Personalization | September 07, 2022

Content personalization proves challenging when a company serves the needs of a global audience. Designing global content for a diverse, international audience requires catering to specific demographics to ensure success. Leveraging a set of preliminary blueprints can also help. During this episode of “Let’s Talk Personalization,” B2B marketing expert Pam Didner joins Kevin Nichols and shares best practices for balancing global and local needs to achieve effective personalization. Didner will offer ideas for prioritizing planning campaigns and budgets. She’ll also talk about ways to establish the appropriate level of collaboration for creating content editorial plans and content localization strategies.

Personalized Customer Journeys: The Power of Semantics

Cruce Saunders | Pool Party Webinar | September 2022

How do we serve the right content to our customers? Join [A] and the Semantic Web Company as we explore a common use-case in configuring systems to deliver personalized content. See how underlying structure powered by semantic systems enables intelligent customer experiences in this hour-long webinar.


Elevating the Discussion around Digital Personalization Since 2017

As leaders in their respective fields, the fellows of the CPP are actively engaged in public discouse around digital personalization and it’s implications. Here we maintain an ongoing list of speaking engagements, articles, blogs, podcasts and other content we produce or contribute to so that it might be helpful to our members and others.

NOTE: All content referenced is the domain of individual CPP members, their respective organizations, and/or partners and does not represent work produced by this body, unless otherwise specified.