Meetings

Our fifth event took place on Wednesday, February 12, 2020 in Boston.

Sponsored by AvenueCX.

Agenda items included:

  • Personalization in the age of GDPR and privacy restrictions – ways to think about personalization beyond cookie-based approaches
  • Personalization and innovation and technology. Special focus on paradigms of profiling in the product space and structural platform issues

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Our fourth event took place on Friday, March 22, 2019, in Toronto.

Sponsored by Valtech.

Agenda items included:

  • What does personalization strategy look like over 2-3 years? What considerations of data decay, stage of customer journey, empathy and ethics should be taken into account?
  • Journey orchestration techniques and platforms, with special guest speaker Tony Byrne of Real Story Group

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Our third event took place in Baltimore, MD on Friday, October 24, 2018.

Sponsored by The Berndt Group.

Agenda items included:

  • “State of the industry”
  • Staffing for successful personalization
  • Shared language for most-effective tactics

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Our second event took place in Washington, DC on Friday, April 13, 2018.

Sponsored by ICF Olson.

Agenda items included:

  • Complexities of user profiling
  • Modeling normative user journeys
  • The creative aspects of personalization
  • Measuring impact and success

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Our inaugural event took place in Boston, MA on Friday September 29, 2017.

Sponsored by Valtech and Berndt Group.

The objective is first and foremost value and inspiration. We’ll hear from everyone in the room about the most interesting challenges they’re facing and unique approaches they’re taking. We’ll also establish rules of engagement and design the most effective group dynamics going forward.