Thought Leadership
CDPs and a First-Party Data Strategy
Jaina Baumgartner | The Agile Brand Podcast | January 23, 2023
In a special episode brought to you by RDA and Sitecore, we’re going to talk about how companies can use CDPs to successfully implement a first-party data strategy and better serve their customers and the business.
http://sites.libsyn.com/167414/319-cdps-and-a-first-party-data-strategy-with-jaina-baumgartner-rda
The Importance of Intelligent Search in the Mobile Banking Experience
Jaina Baumgartner | Coveo Blog | Dec 13, 2022
Consumers want answers to their questions, and for someone to help them, even when mobile banking. This is where intelligent search comes in.
Personalization Pyramid: A Framework for Designing with User Data
Colin Eagan & Jeffrey MacIntyre | A List Apart | Dec 08, 2022
As a UX professional in today’s data-driven landscape, it’s increasingly likely that you’ve been asked to design a personalized digital experience, whether it’s a public website, user portal, or native application. Yet while there continues to be no shortage of marketing hype around personalization platforms, we still have very few standardized approaches for implementing personalized UX.
Personalization Pyramid: A Framework for Designing with User Data
How Sitecore’s Roadmap Aligns with Consumer Healthcare
John Berndt | Valtech Blog | October 26, 2022
Sitecore has long been a leader in reliable digital tools and strategies. In recent years, the world-renowned platform has invested in changes and innovations to better cater to the healthcare industry and its consumers.
https://www.valtech.com/blog/how-sitecore-aligns-with-consumer-healthcare-needs/
How Sitecore features and roadmap align with the needs of consumer healthcare
John Berndt | Sitecore Symposium | October 19th, 2022
Sitecore and healthcare expert John Berndt of Valtech Health will contextualize the Sitecore product roadmap’s features as it relates to the future of consumer healthcare marketing from experience and master data management to CDP, personalization, headless, and more. John will be joined by special guests to align these capabilities with the reality of modern healthcare.
Balancing Global & Local Content for Personalization
Kevin Nichols | Let’s Talk Personalization | September 07, 2022
Content personalization proves challenging when a company serves the needs of a global audience. Designing global content for a diverse, international audience requires catering to specific demographics to ensure success. Leveraging a set of preliminary blueprints can also help. During this episode of “Let’s Talk Personalization,” B2B marketing expert Pam Didner joins Kevin Nichols and shares best practices for balancing global and local needs to achieve effective personalization. Didner will offer ideas for prioritizing planning campaigns and budgets. She’ll also talk about ways to establish the appropriate level of collaboration for creating content editorial plans and content localization strategies.
Personalized Customer Journeys: The Power of Semantics
Cruce Saunders | Pool Party Webinar | September 2022
How do we serve the right content to our customers? Join [A] and the Semantic Web Company as we explore a common use-case in configuring systems to deliver personalized content. See how underlying structure powered by semantic systems enables intelligent customer experiences in this hour-long webinar.
https://www.poolparty.biz/events/webinar-personalized-customer-journeys-the-power-of-semantics/
Elevating the Discussion around Digital Personalization Since 2017
As leaders in their respective fields, the fellows of the CPP are actively engaged in public discouse around digital personalization and it’s implications. Here we maintain an ongoing list of speaking engagements, articles, blogs, podcasts and other content we produce or contribute to so that it might be helpful to our members and others.
NOTE: All content referenced is the domain of individual CPP members, their respective organizations, and/or partners and does not represent work produced by this body, unless otherwise specified.