Meetings & Proceedings

Personalization Professionals 2022 Meeting Poster

2022 Proceedings

  • Failures of the hype cycle
  • Trend predictions for 2018
  • Personalization quadrant model
  • The challenge of knowing where to put effort
  • The challenge of measuring impact
2021 Personalization Pros Meeting Poster

2021 Proceedings

  • Rules vs. Intent Based Personalization
  • Keeping the “Personalization Going”
  • Understanding the CDP Space
  • Merging of Personalization and “Loyalty”
  • Simplification in Personalization Design
  • Books!
Personalization Professionals 2022 Meeting Poster

2020 Proceedings

  • Year in review: themes and observations
  • The ongoing quest for content intelligence
  • Models for personalization: Engine and Pyramid
  • GDPR: Brand new challenges in data privacy
  • Profiling Paradigms
2021 Personalization Pros Meeting Poster

2019 Proceedings

  • What does personalization strategy look like over 2-3 years? What considerations of data decay, stage of customer journey, empathy and ethics should be taken into account?
  • Journey orchestration techniques and platforms, with special guest speaker Tony Byrne of Real Story Group
Personalization Professionals 2022 Meeting Poster

2018 Proceedings (Fall)

  • Typical staffing models for personalization
  • Personalization trends to watch
  • Changing consumer expectations around personalization
2021 Personalization Pros Meeting Poster

2018 Proceedings (Spring)

  • Failures of the hype cycle
  • Trend predictions for 2018
  • Personalization quadrant model
  • The challenge of knowing where to put effort
  • The challenge of measuring impact
Personalization Professionals 2022 Meeting Poster

2017 Proceedings 

  • Our inaugural event took place in Boston, MA on Friday September 29, 2017.
  • We’ll heard about the most interesting challenges they’re facing and unique approaches they’re taking. We also established rules of engagement and design the most effective group dynamics going forward.

Our Rules of Engagement

  • We may issue an NDA covering private info about our firms and our clients
  • Honor system regarding publishing and credit means we obtain permission to directly quote any statement made in the meetings and always give appropriate credit in publications
  • If a member makes it clear they are working on specific topic and heading towards some visible work on it, and they introduce it to the group, they get priority on publishing. Once published, other members may link to it giving appropriate credit