Serving a personalized online customer experience is a top priority for marketing teams and can lift conversion and engagement substantially. However, less than 10% feel they are equipped with the right tools, skill sets, data and technology to execute successfully.
Our consortium brings together smart digital professionals to elevate the practice of effective personalization.
Our mission statement. The Consortium of Personalization Professionals is an invitation-only non-profit group of subject matter experts that seeks to convene expert discussion focused on the development of digital practices around targeted content and user experience.
These discussions seek to contribute to the development of much needed creative approaches, methodologies, operational models, ways of evaluating success, and other aspects of personalization practice, working in a vendor neutral way through a series of in-person meetings and other forms of discussion and collaboration.